Learn how to get the number 1 ranking for local SEO in Washington DC.
SEO DC Poll Position 2
If you are having trouble expanding your business or getting new customers the problem could be your marketing strategy. You may have spent a lot of money on advertisement for your brand or started a referral program. But ads or bonus programs do not guarantee customers inclination towards your business.
The question which arises here is why you should spend tons of money on non-reliable marketing strategies when you can achieve more by just creating a website for your business. E-commerce websites are among the leading revenue-generating businesses in the world. The only thing you need is constant organic traffic and for that your website design matters.
We will provide you a complete guide on how to boost your Washington D.C. business.
Digital Marketing DC
There is no point in advertising on TV when you don’t know the viewing customer will be interested in your product or not and that’s where digital marketing comes in handy. The purpose of digital marketing is to reach potential customers. You need to implement different digital marketing strategies to observe your customer’ behaviors, know where they spend their online time, and generate leads.
Here are some digital marketing strategies that can help you grow your business in Washington D.C.
1. Content writing
Content writing is a great way of spreading knowledge of your businesses. Many businesses use the services of content writers for branding their businesses. You can tell customers about your products and the services you provide through blog and articles in a detailed manner.
2. Email marketing
Email marketing is the use of emails to promote the business. It is considered to be one of the most efficient forms of the digital marketing. It’s also the most inexpensive form of marketing. It enables you to keep your customers informed and updated about your products and services. More than 90 % of the internet users use email, so it’s a great option for you if you want to convey your message to a larger audience.
3. Digital Advertising
Your business needs online customers, so you need to advertise on digital platforms. For every penny that you would spend on advertising, you would get two. Place your ads on popular social media sites like Facebook. Know where your potential customers are and place your ads there.
4. Reviews generation
If you want to maintain a good online reputation you need good customer reviews. More than 90% of people read reviews before buying a particular product. You can use different reviews generation tools to generate quality reviews for your business.
Search Engine Optimization DC
Just making a website and putting it on the internet is not enough. Some people just worry about making their website look cool, and forget that the cool layout doesn’t matter if there is no traffic. This is the part where Search Engine Optimization could really help you.
SEO makes your websites visible to more users on the Search engine, thus increasing the organic traffic. There are millions of websites registered in the United States alone and the Washington D.C. market is really competitive and you need an efficient set of tools to make your website more visible.
Make your website more visible
Developing a website is not enough; there are a lot of things that one has to do in order to increase the customer ratio coming to buy what you are selling. There are billions of websites in work today, and in this market where there are a number of businessmen representing the same thing that you are representing. The main thing that concerns a businessman is how to make his website more visible and easily accessible to the visitors of the internet who are looking for the things that you have in your inventory.
There are a number of solutions to the problem that you are having with the visibility of your website on the internet. Methods given in the following context will help increase your online presence and will help you make your business grow.
1. Use rich content
The most basic thing that attracts the visitors to your website is the content that you are showing on your website. It’s the basic requirement if you want to improve your search engine ranking. Your website needs to have rich content on every page and it needs to have the keywords that you know people can use to search for. You can use transactional, informational, and location-based keywords.
2. Make your website lighter
For you to get maximum traffic at your website it should have such a layout that welcomes the visitors. Site speed is an important factor when it comes to Google ranking. In order to make your website lighter and decrease the loading time for every page, you need to reduce the size of every image that is present on your website.
3. Local SEO
Local SEO can help you compete in the Washington D.C. market. It’s a strategy for improving your local search ranking. It’s very important for small businesses to attract more customers. More than 25% of mobile searches are related to locations. More than 70% of people who searched for a location also visited a store within a distance of 5 miles.
4. Create a Google My Business account
Get your business registered on Google My Business so it would be easier for Google to find it. Google will know the physical location of your business and it will boost your chances of appearing on the Google search results.
5. Build a user-friendly interface
Websites should have such an interface that automatically shows them what they want to see in it. You need to build a website which has all the information about your business and it should also contain a complaint section. Using this complaint section people can tell you what problems they are having using your website. These complaints can help you remove all the bugs and errors from your websites such as a 404 error.
6. Make sure your website is mobile friendly
Your website must be mobile-friendly if you want to improve your search rankings. A mobile-friendly website provides the users with the same interface that they get from desktops or laptops.
How SEO can help you grow your business?
SEO is a lot helpful for small businesses as it helps them rank higher in search engines and generate paying customers. Here are some benefits of SEO:
1. Target potential customers
The primary reason for the failure of any business is not conveying the message to the right customers. SEO makes sure your message reaches those who are interested in your product.
2. Get new customers
SEO helps you increase your customer base. When you reach a larger audience you are likely to get more customers. Majority of the people use search engines to find the service they need in their area, SEO will help you improve your search engine ranking, so more people could find you.
3. Increase conversion rate
SEO increase the conversion rate by making your website lighter. User will be more interested in your website and stay for a good amount of time if it’s easy to load, read, and surf. This is how you can make loyal customers who would return to your website more often.
4. Stay ahead of the competition
Completion is increasing in every industry and now almost every business has its own website. That’s why it is very important to appear on the first page on search engines. If two businesses are similar in every aspect, the only difference that can make the first business generate more customers than the other is SEO optimization.
Search Engine Optimization Statistics
Millions of people make around 4 billion searches on Google every day and this number is increasing every year. Most of the people don’t even bother opening the second page, so if your website can find a place on the first page of Google that’s a big achievement for you.
1. The first Google page after every result contains 1890 words on average.
2. Around 97% of first page results contain one image at least.
3. Organic results get around 90% clicks.
4. Only 10% of people click on the paid ads.
5. More than 90% of people just stay on the first page.
6. The organic result on the top spot gets 33% clicks.
7. 61% of the clicks go to the top 3 organic results.
Pay-Per-Click Statistics
Pay-Per-Click is one of the best digital marketing strategies. It’s cheap and targets potential customers that are more likely to buy your product. Here are some PPC statistics that you need to keep in mind:
1. For every dollar spend at AdWords businesses make two dollars.
2. More than 53% of the clicks on paid ads come from mobile devices.
3. Paid ads on top three spots get more than 46% of the clicks.
4. Paid ads have helped in increasing brand awareness by 80%.
5. There are more than 0.5 million apps that serve Google Mobile Ads.
6. More than 40% of the customers purchased a product that they saw in a YouTube ad.
7. 65% of the people who search commercial intent keywords click on the paid ads.